Meet IEDA member Milissa Wise, whose business model promotes her ideal lifestyle.
Below is an excerpt from IEDA’s own Marketing Director, Kim Phelan:
Milissa Wise’s life can be summed up with three M’s: Mexico, Marines, and Machines. Even so, there’s a lot more to the owner of Expert Heavy Equipment, an IEDA-member distributor. She has built a solid, well-respected brand among resellers and end-users alike throughout Mexico, as well as Central and South Americas. She’s got 600,000 Facebook followers, and responses to her equipment ads are consistently “overwhelming.
Our conversation in this episode explores her atypical business model, insight into her customers, her story of getting into the equipment business, and how she came to choose the lifestyle-friendly M.O. that affords wide-open flexibility to buy and sell remotely wherever she likes, which is often seaside overlooking Cabo San Lucas.
If you haven’t met her at an IEDA event, she’s worth getting to know. A smart and confident entrepreneur, Milissa buys and sells lighter dirt equipment––mostly on her terms––and sees nothing but blue skies ahead.
