According to a recent study, more than half of consumers, 55 percent, say their experience of communicating with brands via social media is “disappointing” or “mediocre” and approximately 30 percent say they expected companies to reply within hours when contacted via social media. Thanks to the initiatives started by Expert Heavy Equipment (EHE), those within the heavy equipment industry can expect to get exactly what they want when dealing with this Texas-based company.
“Expert Heavy Equipment is differentiating itself from its competitors not only by pricing, but, by becoming a resource for industry news/content via social media and blog posts,” said Milissa Wise, director of operations for Expert Heavy Equipment, which is female, veteran-owned and operated.
As proof of EHE’s effectiveness, the company has more than 60,021 fans on Facebook. Its page has been growing exponentially over the past six months.
EHE also has 1,108 followers on Twitter.
“We are growing rapidly because of our content and our interaction with our customers, fans and followers,” Wise stressed, before adding, “This coupled with our strategic marketing initiatives will position us for double digit growth over the next five years.”
Wise went on to point out that she believes most of EHE’s competitors are only concerned about their bottom line rather than strategic growth and becoming an industry leader.
EHE’s goals are to become the go-to resource for buyers and sellers alike, by offering the best pricing possible. In addition, their long term goal is to become an industry leader by changing the traditional business model with their on demand inventory.
“We’re definitely on the right track,” Wise said.
For more information, please visit: www.experthe.com.
