Equipment World Provides 4 Rules on Managing Dozer Costs

On a previous article from Equipment World, Caterpillar put together a team of experts including Chub Dietz, marketing/product consultant; Phil Hansen, mining commercial manager; Tom Neeley, sales support manager for undercarriage marketing and Keith Heiar, tractor products marketing. Managing your owning and operating costs is best done through a strong relationship between the manufacturer, the…

EHE Leading the Way with Social Media and Content

According to a recent study, more than half of consumers, 55 percent, say their experience of communicating with brands via social media is “disappointing” or “mediocre” and approximately 30 percent say they expected companies to reply within hours when contacted via social media. Thanks to the initiatives started by Expert Heavy Equipment (EHE), those within…

U.S. Construction Machinery Exports Drop 18.8 Percent

The latest report released by the Association of Equipment Manufacturers (AEM) gives us a good look at a trend when it comes to U.S. construction machinery. According to the report, U.S. construction machinery exports dropped 18.8 percent in first quarter 2014 compared to 2013 first quarter. “Because Expert Heavy Equipment has very specific goals, it is imperative…