Representatives with Expert Heavy Equipment today announced an initiative it has started in order to create strategic partnerships with heavy equipment dealers in the Middle East.
Milissa Wise, Director of Operations for Expert Heavy Equipment, whose company’s priority is to provide the best equipment at the absolute best pricing, explained that the Middle East is currently a market that Expert Heavy Equipment has not penetrated.
“We have, however, earmarked it as a first quarter, 2014 initiative,” Wise said of Expert Heavy Equipment, which receives currently 95 percent of its business from referral and loyal repeat customers.
“We are wholesalers of used heavy equipment and we’re looking for buyers in the Middle East,” Wise pointed out.
More specifically, Expert Heavy Equipment, according to Wise, is interested in United Arab Emirates (UAE), one of the world’s leading producers of oil.
In addition, UAE has the seventh largest proved reserves of both crude oil and natural gas, and is home to approximately 8 percent of global proven oil reserves and about 4 percent of natural gas.
“We have built our reputation on being honest and reliable,” Wise stressed, before adding, “Because registration is not required for construction or agricultural equipment, theft is a serious problem. We are one of the only resellers that has created a partnership with law enforcement to provide our customers with the added value of cross referencing each piece of equipment we buy against the National Crime Information Center (NCIC) database.”
Wise went on to note that creating partnerships with dealers in the Middle East is a win, win for both the company and Middle Eastern buyers. Due to the fact that currently there is not a standardized resource of assessing the value of equipment, the buyer becomes dependent on the appraiser/dealership/broker to provide them with a value, which is usually subjective.
“The report we provide reflects true market data from third party sources, so whether those in the Middle East are buying or selling, they can make an informed decision in order to get the best pricing,” Wise said. “We are continuing to grow at a rapid pace conducting business both nationally and internationally and we’d like dealers in the Middle East to become one of our many satisfied customers.”
